Sales has been slow to adopt digital technologies, but nowit's poised to embrace generative AI. This AI can analyze the vast amount of unstructured data generated by sales, such as emails, phone conversations, and personal interactions. However, there are challenges to overcome, such as integrating AI into sales processes and dealing with biased conclusions.
Customizing and fine-tuning AI models with company-specific data is expensive and requires expertise. Sales organizations need to find a way to harness the value of AI without wasting resources. Sales organizations are burdened with more and more administrative tasks as time goes on. The growing complexity of sales requires documentation, approvals, and compliance reporting. Sales technology also contributes to this problem, as it often requires additional training, data entry, and reporting. However, generative AI can help reverse this trend by assisting salespeople with tasks such as writing emails, responding to proposal requests, organizing notes, and updating CRM data automatically.
AI in sales has been improving lately. We have help edcompanies use AI to recommend personalized content and product offers based on customer data. Salespeople can accept or reject the recommendations and rate their quality to improve the algorithms.