In the world of business, the old saying "build it and they will come" no longer holds true. The digital marketplace is complex and requires more than just a great product. Now, we must create a complete customer persona. This is where generative CRM comes in - a new way of thinking that goes beyond meeting customer needs and instead predicts, influences, and even creates them.
Generative CRM breaks norms by shifting focus from product development to customer design. Instead of asking about product features, we ask about the type of customer we want to cultivate. This may seem counterintuitive, but it is profound. By strategically designing customers, we create products and services that are actively craved, going beyond meeting current needs.
A CRM system that learns from client interactions to create personalized experiences that shape customer needs and aspirations.
The way we do business has changed. It used to be enough to have a great product, but not anymore. Now, we have to understand our customers on a whole new level. We need to anticipate their needs and even create new ones. Welcome to the era of generative CRM.
Using algorithms to shape your customer strategy may seem risky, but in reality, it's a smart move with great rewards. Generative CRM, powered by advanced AI and machine learning, doesn't rely on guesswork; it makes informed predictions based on complex data.
Startups can benefit from using generative CRM to seize untapped opportunities. Unlike established companies, startups have the advantage of being able to incorporate advanced CRM from the beginning.